From the U.S. to India, the UK and Europe, Apple’s Tim Cook has been touring the planet to share his thoughts around augmented reality and AR Kit. Here are some of his thoughts:

How important is the technology?

"I think AR is big and profound," Cook said in August. He believes the technology will prove to be as important as the App Store, and will make the smartphone even more essential to people:

“Think back to 2008, when the App Store went live,” he told The Independent. “There was the initial round of apps and people looked at them and said, ‘this is not anything, mobile apps are not going to take off’.” Time moves forward and today we use apps for a multiplicity of purposes. “AR is like that,” Cook said.

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